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Why Bitcoin is Poised for Continued Growth in the Cryptocurrency Market

Eva Liberg
January 19, 2023
2 min

In recent years, Bitcoin has become an increasingly mainstream topic, with broader use and acceptance of cryptocurrency as a payment, investment, and store of value. This is driving the demand for Bitcoin and increasing its price.

Growing Institutional Interest

One of the key factors driving the mainstreaming of Bitcoin is the growing institutional interest in cryptocurrency. Bitcoin is now seen as a new asset class for investment, with institutional investors such as hedge funds investing in cryptocurrency. This increased investment leads to increased liquidity and stability in the Bitcoin market.

Development of Infrastructure

Another critical factor in the mainstreaming of Bitcoin is the development of infrastructure surrounding cryptocurrency. The creation of tools, platforms, and systems that make it easier for individuals and institutions to buy, sell, store, and use Bitcoin has helped to increase its accessibility and use.

Examples of infrastructure development in the Bitcoin space include:

  • Regulated and secure exchanges, making it easier to buy and sell Bitcoin.
  • User-friendly and secure cryptocurrency wallets, such as Ledger and Trezor, allow individuals to store their Bitcoin safely.
  • Payment processing systems, such as BitPay and Coinbase Commerce, enable merchants to accept Bitcoin as a form of payment.
  • Institutional-grade custodial services provide secure and insured custody solutions for institutional investors.
  • Derivatives markets, such as the Chicago Mercantile Exchange (CME), allow institutional investors to gain exposure to Bitcoin without holding the asset.

Potential for Price Appreciation

With a limited supply of Bitcoin and growing demand, the cryptocurrency has the potential for significant price appreciation. In addition, the upcoming halving event in May of 2024, where the number of bitcoins mined in each block reward will be halved, is expected to have a bullish impact on the price of Bitcoin and is attracting many investors. Read more about what the Bitcoin halving is and its effects on the bitcoin price here.

Innovation in the Field

Finally, the ongoing innovation in the field of blockchain and the development of new technologies and ideas, such as the Lightning network, are making Bitcoin more efficient, faster, and scalable. This is helping to increase its use and mainstream acceptance further.


With growing institutional interest, the development of infrastructure, the potential for price appreciation, and ongoing innovation in the field, Bitcoin is becoming increasingly mainstream. Whether or not the trend will continue remains to be seen, but for now, it is an exciting time for the cryptocurrency and the blockchain industry.

This text is intended to inform and is not an investment recommendation.

Eva Liberg
January 19, 2023
2 min
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